Made in Chelsea star Lucy Watson knows a thing or two about glamour – and she knows there’s nothing glamorous about wearing fur. That’s why Watson was happy to strip down for a new ad that shows her confidently sitting below the words “Fur? I’d Rather Go Naked”.

And to kick off the new campaign, she will hit the streets of Chelsea on Thursday to unveil a larger-than-life poster of her risqué new ad.

“Lucy understands that being sexy and glamorous is all about feeling confident in your own skin, not the skin of tortured animals”, says PETA's Mimi Bekhechi. “She is a great example for other young woman, and proves that you don’t need to kill animals to have a killer look”.

For every coat, collar or cuff made of real fur, animals suffer immensely. Animals on fur farms spend their lives in tiny, filthy cages, and they are drowned, beaten, strangled, electrocuted and even skinned alive. In China, the world’s largest fur exporter, 2 million cats and dogs are skinned every year for their fur – which is often falsely labelled as fur from other animals before being exported around the world.

Watson joins a long list of celebrities – including Penelope Cruz, Pamela Anderson, Eva Mendes and Alexandra Burke – who have bared it all in PETA’s anti-fur campaigns.

Where: South side of Chelsea Bridge, SW1W

When: Thursday, 30 January, 12 noon

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