The campaign, which encourages people to be kind, be charitable and #BeyGood to each other and their communities, will raise vital funds for The Prince’s Trust on the UK tour dates of the Mrs Carter Show World Tour 2014.
To join Beyoncé in support of The Prince’s Trust make a £3 online donation, or text BEYGOOD to 70660 (£3 will be added to your bill*).
Mrs Carter Show ticket holders
Concert ticket holders who make a donation, wear a #BeyGood t-shirt (available from Tomorrow’s Store) or donate an item of clothing on the night will be given an official #BeyGood sticker at The Prince’s Trust donation site situated in the venue.
Sticker wearers will be randomly selected for a seat upgrade to an exclusive VIP area near the front of the stage. The Beyoncé team will be working their way around the venue before the concert starts to select the lucky winners.
Make sure you bring your donation confirmation email or text donation receipt to claim your sticker.
“As a young child I was blessed to have the support of my family who encouraged me to reach for my goals,” said Beyonce. “So many young people don’t have this. I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”
The Prince’s Trust helps disadvantaged young people into jobs. One in five young people in the UK are struggling to find work. Three in four young people supported by The Prince’s Trust move into work, education or training. There is more information on the work of The Trust here.
*Text costs £3.00 plus network charge. Prince’s Trust receives 100% of your donation. Obtain bill payer’s permission. Customer care 0844 847 9800. Charity No 1079675.
Source: Prince's Trust