Richard Branson has released a new video in which he celebrates his passion for the planet and explains why he believes everyone around the world should do all they can to help the environment.

Video: My passion for the planet

“We as people are 100% responsible for protecting the species that remain on the earth,” says Sir Richard. “I am a born optimist, I think it’s a lot more fun to be an optimist. But we have to make our own optimism. If you are in a position to make a difference, you’ve got to spend every waking hour trying to make a difference.”

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