Stonewall – the largest lesbian, gay and bisexual equality charity in Europe – and SNOG Frozen Yoghurt have launched a joint campaign to celebrate 25 years of the lesbian, gay and bisexual equality charity and look forward to the next 25 years.
The #FirstSNOG campaign, an online interactive photo exhibition, has been launched to celebrate Stonewall’s 25 years of campaigning so that lesbian, gay and bisexual people are free to love and be loved.
The exhibition – which already features famous supporters of Stonewall including Harry Styles (One Direction), Rita Ora, Sam Smith, Nick Grimshaw, Calvin Klein, Florence Welsh, Boy George, Katy B – can be viewed here.
An exclusive SNOG app, designed by Carri Munden of Cassette Playa, will be available to download from tomorrow for the general public to voice their support as well as upload their own #FirstSNOG picture. The app will be available to download from the SNOG website.
Speaking on the collaboration and the brands support of Stonewall, SNOG founders Rob Baines and Pablo Uribe commented: ‘This year has been an exciting year for SNOG, we launched our first range that you can enjoy at home and we wanted to mark this by supporting a cause personal to our hearts – people’s freedom to SNOG who they want. You never forget your first SNOG and it should not matter who that is with. We admire and respect the work of Stonewall and are proud to be part of the 25th year celebration. We commissioned Cassette Playa as we loved the freedom and vibrancy of Carri Munden’s graphic sensibility and we are thrilled so many of the SNOG fans have got involved in the campaign.’
Ruth Hunt, Acting Chief Executive of Stonewall, said: ‘In our 25th year we know that there’s still so much work to do. Around the world in countries like Russia, Nigeria and Uganda, LGBT people are being oppressed and persecuted simply because of who they are. We’re excited to collaborate with SNOG to help us continue to campaign for LGBT equality across the world.’
As well as raising awareness, SNOG is helping Stonewall to raise funds via their London based shops where a special Stonewall serving, featuring a selection of rainbow coloured fruits, will be available for the duration of the Stonewall 25 celebration. A donation of £3 can be made to Stonewall by texting ‘SNOG’ to 70300, with proceeds going towards the charity’s continued international work.
Stonewall has also launched a special website to celebrate everything that has been achieved over the last 25 years.