Lionsgate, a premier next generation global content leader, has announced that DORITOS, MAZDA and Whole Foods Market’s Whole Planet Foundation will partner with the studio for the year’s most anticipated film, The Hunger Games: Mockingjay – Part 1.
WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made Courage of One juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.
“We are thrilled to partner with these powerhouse “best in class” brands to create smart, innovative and interactive ways to bring fans further into the world of The Hunger Games," said Tim Palen, Lionsgate’s Chief Marketing Officer. "We are also proud of our association with not-for-profit organizations like WHOLE PLANET FOUNDATION and to continue to build on our relationships with The Hunger Games franchise partners Feeding America and World Food Programme."
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.