As a partner of Animal Planet’s annual matched giving campaign ‘ROAR’ the charity urged supporters to donate during September to receive matched giving on their donations and, with bonus prizes for the most unique visitors to the site and the loudest ROAR generating $10,000 each it was an amazing international effort.
“Our social media and celebrity reach created a huge buzz for our tiger project in Assam driving traffic to the site and reaching out to almost 15 million people,” says TigerTime campaign manager, Vicky Flynn. “It’s great to see the power of social media transformed into real, conservation benefit for the tiger.”
With as few as 3,000 tigers left in the wild the TigerTime Campaign is working hard to fund conservation, education, anti-poaching, community outreach and undercover investigations in India, Thailand and Russia through a growing global social media supporter base. You can find out more at: www.tigertime.info and see the full list of celebrity supporters at here. You can find out more about the project by clicking here.
Star tweeters who ROARed for the tiger this autumn included: Actor and blogger Stephen Fry; actor, director Ricky Gervais; singer songwriter Melanie C; best-selling novelist Jane Fallon; business woman Deborah Meaden; footballer and artist Jody Craddock; actor Ayden Callagher; tv broadcaster Kirsty Gallacher; model and actress Lucy Pinder; actor Brian Blessed and Australian media personality Darryn Lyons