The goal is to raise awareness and support for St. Jude, which is leading the way the world understands, treats and defeats childhood cancers and other life-threatening diseases.
Univision Radio listeners in 17 cities across the U.S. and Puerto Rico will be asked to become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20 by calling 1-800-998-8432 or visiting promesayesperanza.org. Fans can join the conversation on Twitter and Facebook via @StJude and use the hashtag #StJudeUnivision. Donors will receive a St. Jude Promesa y Esperanza t-shirt for their support. The St. Jude Promesa y Esperanza radio event also will be supported by Univision Local Media’s portfolio of media platforms, including Univision America, Univision Radio’s AM radio network, its local television stations, online, mobile and social media channels using the official hashtags #StJudeUnivision.
“It is inspiring to see the energy and commitment that our Univision family has for the kids at St. Jude Children’s Research Hospital,” said Randy Falco, president and CEO of Univision Communications Inc. “Knowing that St. Jude freely shares the breakthroughs it makes to save thousands more children around the world makes us proud to support its mission.”
Univision Local Media will lend more than 30 hours of radio programming to support St. Jude Children’s Research Hospital during the event. Thanks to individual contributions, such as listener pledges, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
“The support of Univision Radio is invaluable to St. Jude Children’s Research Hospital because together we are making a difference in the lives of children fighting cancer around the world,” said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children’s Research Hospital. “This broadcast event allows us to increase awareness of our mission as we seek to drive the overall survival rate for childhood cancer to 90 percent in the next decade. We won’t stop until no child dies from cancer. With the continued support of Univision, its staff and audiences, we can make that promise a reality.”
Several Univision popular on-air personalities will support the event including: Javier Romero of Desayuno Musical, Dra. Isabel of Univisión América, Raúl Brindis of El Show de Raúl Brindis, Alberto Sardiñas of Intimo, Enrique Santos of El Show de Enrique Santos, Omar Velasco and Argelia Atilano of El show de Omar y Argelia, Raúl Molinar, Sylvia del Valle and Andrés Maldonado of El Bueno, La Mala y El Feo, Pamela Silva Conde of Primer Impacto, Lily Estefan of El Gordo y La Flaca and Ilia Calderón of Noticiero Univision Edición Nocturna.
Among the participating Hispanic artists are: Luis Fonsi, Prince Royce, Chino y Nacho, Grupo Intocable, Barbara Padilla, Ismael Cala, Frankie J., A.B. Quintanilla, Los Huracanes del Norte, Grupo Control, Duelo, Leslie Grace, Gerardo Ortiz, Ricardo Montaner, Roberto Tapia, 3Ball Monterrey, Kevin Ortiz, Regulo Caro, Banda Los Recoditos, among others.
To learn more or pledge a donation, visit promesayesperanza.org.