Barack Obama's “It’s On Us” campaign has released a new Public Service Announcement (PSA) that includes cameos from “It’s On Us” supporters and artists such as Zoe Saldana, John Cho and Josh Hutcherson.
This PSA, which is titled “The One Thing,” focuses on the importance of consent when engaging in sexual activity. The campaign is also announcing new “It’s On Us” partners including The Ad Council, Kering Foundation, Straight But Not Narrow, and Chegg. Starting today, the Ad Council will distribute the PSA to its network of more than 20,000 media outlets nationwide. The ads will air and run in time and space donated to the “It’s On Us” campaign by media entities around the country, as well as current “It’s On Us” partners, including several of the major college sports conferences. The “It’s On Us” campaign is also working with the PVBLIC foundation to distribute the PSA.
“The One Thing” marks the third PSA released by “It’s On Us” and comes just a few weeks before the one-year anniversary of the launch of “It’s On Us,” created to increase education and awareness around preventing sexual violence on college and university campuses.
On Wednesday, September 2, Valerie Jarrett, Senior Advisor to the President, will deliver opening remarks at the National Sexual Assault Conference in Los Angeles, where she will highlight the PSA and progress made by the White House to combat sexual assault.
President Obama and Vice President Biden have made it a national priority to root out sexual violence and domestic violence wherever they exist. Soon after taking office, the President created the White House Council on Women and Girls and named the first-ever White House Advisor on Violence Against Women. Over the last six years, the President and Vice President have led the way in tackling the problem everywhere, from college and university campuses to the military to tribal lands and beyond.