As a part of this year’s holiday giving season and to help celebrate Giving Tuesday, Smile Train, the world’s largest cleft charity, launched its new Give a Smile, Get a Smile campaign to help give smiles to children with clefts and, in exchange, help supporters get smiles of their own.
In an effort to bring attention to the campaign and to help raise seasonal funds and awareness for the issues faced by children with clefts, American Supermodel and Smile Train Goodwill Ambassador, Christie Brinkley, will illuminate the iconic tower lights of the Empire State Building in Smile Train’s red and blue signature colors.
At the illumination ceremony, Christie and Smile Train’s Founder and Chairman, Charles B. Wang, will deliver remarks and join together to flip the ceremonial switch.
In addition, Christie will launch her limited edition holiday set from her authentic skincare line on December 1 and $50 of each holiday set (Retailed at $79) sold during the month of December will be donated to Smile Train.
New Yorkers are invited to share their photos of the Empire State Building illuminated in Smile Train’s red and blue signature colors on Instagram, Twitter and Facebook using #EmpireStateBuilding and @SmileTrain to ignite the global conversation about cleft lip and palate; and to encourage people to make donations this holiday season.
WHERE: Empire State Building Lobby
350 Fifth Avenue, between 33rd and 34th Streets
WHEN: Tuesday, December 1, 2015
NOTE: This is a private/ invite only event and not open to the public