As a brand deeply involved in Charity for many years, FREDERIQUE CONSTANT is delighted to present Oscar-winning actress and philanthropist Gwyneth Paltrow as its new global Charity Brand Ambassador.

Video: Frederique Constant 2016 Charity Ambassador GWYNETH PALTROW Behind the scenes

Her natural and classical beauty, inspirational involvement in Charity and undisputable charisma make her the perfect match for the independent and family-owned Swiss watch brand.

Since 2004, Frederique Constant has engaged in supporting causes, with $50 donated for each watch sold from the Ladies Collection to various charities. These charities include those related to the heart, children and women. FREDERIQUE CONSTANT’s slogan is “Live your passion”, and the brand does. Passion definitely shows through its craftsmanship, as well as its engagement toward charity causes.

Oscar-winning actress Gwyneth Paltrow is one of the Hollywood’s most philanthropic women, making a significant difference in her chosen causes every day. With her incredible philanthropic work and her personal commitment to fostering change, Gwyneth Paltrow becomes the new global Charity Ambassadress of FREDERIQUE CONSTANT on March 1st, 2016, directly supporting the educational projects of the DonorsChoose.org organization, involved in supporting education for children.

“I am very proud to be Ambassador of the Frederique Constant Charity campaign,” said Gwyneth. “I think Frederique Constant is a wonderful company and we are well aligned in our passion for Charity and giving back. It’s amazing to be able to work with a company with a strong value system.”

Aletta Stas, Board Executive and co-founder of FREDERIQUE CONSTANT said: “We are very happy and honored to have Gwyneth Paltrow as our new Charity ambassador. Thanks to her and to our brand’s engagement, we will be able to improve the lives of many children. By purchasing one of the latest models of our Ladies collection, our consumers will not only feel the joy of having a beautiful timepiece on their wrist; they will also help people who need it the most.”

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