mitu, the largest digital media brand for Latino millennials, launched a nationwide initiative to get ONE MILLION Latinos registered to vote in November’s election with the T.A.C.O. Challenge: Take Action. Commit Others.

Rosario Dawson at the mitu T.A.C.O. Challenge
Rosario Dawson at the mitu T.A.C.O. Challenge

The Challenge launched socially on May 5th with a live event in Los Angeles the following Saturday, May 7th that featured special live performances, food, celebrity guests and voter registration.

Latino millennials were asked to take the T.A.C.O. Challenge and enlist their social network to do the same. Participants can take the challenge through October 8th and challenge others to join in through Instagram or Twitter using #TACOchallenge and tagging @wearemitu. Once the challenge is accepted people can register to vote through the voter registration site, or by downloading the free mobile Latinos Vote app. The app is available on iOS and Android operating systems.

Rosario Dawson, Efren Ramirez, Diego Boneta and Nick Gonzalez were among the celebrities attendees helping get people registered.

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