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In its annual preparation for the Christmas season, US charity Toys for Tots has found a powerful ally in Toys “R” Us and a vocal supporter in actress Brooke Shields.

The retailer launched its Million Toy Drive on November 3rd, aiming to raise $4 million through in-store and online donations and to collect one million toys in retail locations across the country. All money and toy donations received in Toys “R” Us and Babies “R” Us stores will help needy children in the local communities where the donations are made.

Brooke Shields helped to launch the initiative, saying, "As a mom of two small children, it breaks my heart that so many kids go without even one toy at Christmas time.

“By working with Toys ‘R’ Us and Toys for Tots, I hope to encourage parents to teach their kids about the importance of giving back to their communities, while motivating everyone who can to make a donation to this incredibly worthy cause.”

Toys “R” Us customers may donate a new, unwrapped toy at any Toys “R” Us and Babies “R” Us store across the US until Wednesday, November 22nd. To ensure the company reaches its toy drive goal, Toys “R” Us will match each donation, toy for toy, up to one million toys.

Since its inception in 1947, Toys for Tots has touched the lives of more than 160 million children nationwide by ensuring America’s neediest children have a present to unwrap on Christmas morning.

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