The powerful message of Alessia Cara's current single “Scars To Your Beautiful” has been chosen as the lynchpin song for her partnership with I AM THAT GIRL, the national movement that works to inspire girls to love, express, and be who they are.

Video: Alessia Cara - I Am You: Alessia Cara & I Am That Girl

Alessia premiered the video this week for IATG’s “I AM YOU” campaign, which reinforces the important message that while we all have our own unique stories, we are all connected by the universal truths that make us human. The “I AM YOU” campaign features a musical soundbed from “Scars To Your Beautiful” and features a voiceover from Alessia herself. Also today, Alessia & IATG announce their partnership on a new “Scars To Your Beautiful” curriculum and conversation kit, inspired by the song, downloadable at:

As announced in the dynamic new “Scars To Your Beautiful” Conversation Kit, Alessia and IATG “have come together to create a curriculum and a safe space to be exactly who you are (instead of who you think you’re supposed to be).” The curriculum centers around five primary interactive meeting topics, each cued by a lyric from “Scars”:

• “Maybe We Have Made Her Blind” – The Standard Of Beauty
• “She Has Dreams To Be An Envy” – Comparison Is The Thief Of Joy
• “Let Me Be Your Mirror” – Reflecting The Kindness We Show Others Onto Ourselves
• “The World Could Change Its Heart” – Community
• “Scars To Your Beautiful” – You Are Enough

“The world sometimes tells us that we shouldn’t be happy with ourselves if we don’t fit certain standards of beauty,” Alessia said earlier this summer. “‘Scars To Your Beautiful’ is my reminder that beauty isn’t only one look, shape, size, or color. Beauty comes in all forms – tangible and intangible – inside and out. We need to recognize that.”

Of the partnership, Alessia commented, “I think I AM THAT GIRL isn’t only great for girls’ self-confidence, but it’s also a safe place for them to build relationships with each other. It’s incredibly necessary and I’m so excited to be a part of it.”

“Everything Alessia Cara has put out into the world personifies what I AM THAT GIRL stands for,” said IATG co-founder Emily Greener. “Our messages align perfectly. She is the real deal and we are so excited to have her involved with our community.”

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