By on

Although actor Alan Rickman passed away 11 months ago, the OneClickGiving fundraising video for which he did the voiceover, which appeared on YouTube a year ago this week, is still generating revenue for charity.

Called This Tortoise Could Save a Life, the video shows a tortoise eating a strawberry, while click-by-click, each view earns advertising revenue from YouTube, which OneClickGiving passes on to Save the Children and Refugee Council to help refugees.

The humorous 30-second video shows the slow moving reptile chomping at the fruit, while Rickman narrates and the music of Strauss’ Wiener Walzer plays.

“We’re trying to make a viral video to help refugees as this tortoise munches away,” says Rickman tediously, and then goes on to explain how.

OneClickGiving was founded by a group of students from Oxford University in 2015. With no operating costs and no profit, all the money generated by the video goes to the two charities.

“OneClickGiving is a new way of giving to charity,” says the student-run charity initiative. “All you need to do is watch and share.”

Slow and steady wins the race.

comments powered by Disqus

Latest news

Farm Aid 2022 Demonstrates The Climate Resilience Of Family Farmers

Farm Aid 2022 Demonstrates The Climate Resilience Of Family Farmers Sep 28, 2022

Against the backdrop of an urgent climate crisis, Farm Aid 2022 highlighted both the ways that family farmers in North Carolina, the Southeast and across the country are impacted by this crisis and the positive ways in which they are addressing it―sequestering carbon and decreasing greenhouse gas emissions. More
More news