By Elizabeth Willoughby on
Although actor Alan Rickman passed away 11 months ago, the OneClickGiving fundraising video for which he did the voiceover, which appeared on YouTube a year ago this week, is still generating revenue for charity.
Called This Tortoise Could Save a Life, the video shows a tortoise eating a strawberry, while click-by-click, each view earns advertising revenue from YouTube, which OneClickGiving passes on to Save the Children and Refugee Council to help refugees.
The humorous 30-second video shows the slow moving reptile chomping at the fruit, while Rickman narrates and the music of Strauss’ Wiener Walzer plays.
“We’re trying to make a viral video to help refugees as this tortoise munches away,” says Rickman tediously, and then goes on to explain how.
OneClickGiving was founded by a group of students from Oxford University in 2015. With no operating costs and no profit, all the money generated by the video goes to the two charities.
“OneClickGiving is a new way of giving to charity,” says the student-run charity initiative. “All you need to do is watch and share.”
Slow and steady wins the race.
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