SIX:02, a women’s retail destination offering a curated assortment of athletic-inspired styles, announces to consumers that “It’s Your Time” to say “Thank You” to critics and naysayers that have put them down or held them back.
This new digital brand campaign, starring actress Bella Thorne, unites two unapologetic attitudes into one styled content partnership.
The “Thank You” digital content features Thorne thanking her haters who have motivated her in both her personal life and professional career. Reflecting on the many people who have underestimated her, Thorne believes that those who try to hold you back only make you stronger. The spot can be viewed via YouTube and SIX:02’s social channels: six02.com/thankyou.
“We loved the ‘Thank You’ message. We think young women everywhere need to be reminded that criticism isn’t the end of you,” said Kirta Carroll, Vice President SIX:02 Marketing. “You can be stronger, better and braver when you face up to those looking to hold you back, and we wanted to call that out in a fun, relevant way. Bella Thorne was a natural fit because of her bold point of view – plus we know she loves to express her personal style without apologies. It’s this spirit we connect with as a brand.”
“It’s no secret that I am an open book with my fans,” said Bella Thorne. “Teaming up with SIX:02 is such a natural fit because I love what this campaign stands for. For all too many of us, haters are a fact of life, so I strive to turn my haters into motivators. Because at the end of the day, I would be here without them, but it wouldn’t be so much fun.”
SIX:02 will also debut an exclusive line of t-shirts and hats that celebrate the unapologetic attitude of the “Thank You” campaign. As a part of the launch, SIX:02 has partnered with charitable organization, Step Up, which empowers girls from under-resourced communities to become confident, college-bound, career-focused, and ready to join the next generation of professional women. In addition, SIX:02 will be a partner of Step Up for 2017 participating in programs such as the Inspiration Awards on June 2.
“Step Up is excited to partner with SIX:02 to remind women and girls everywhere that ’It’s Your Time,’” said Step Up CEO Jenni Luke. “Around the country, Step Up mentorship programs are developing strong, confident girls who see that they are the authors of their own identity, curators of their own dreams and protectors of their own value.”
SIX:02 is committed to providing head-to-toe looks that fit the active lifestyle of women who enjoy fitness and are serious about fashion. The latest apparel, footwear and accessories from leading fitness-fashion brands can be found in SIX:02 stores nationwide and on www.SIX02.com.