DoSomething.org, one of the largest global organizations for young people and social change, is partnering up with Takis for “Treat Yo Friends,” an anti-bullying campaign that addresses the issues young people face with Isolationism.
Members will have the power to flip the narrative on bullying and isolation by reclaiming and celebrating the things that make their friends unique.
Almost 1 in 4 students reports being bullied in school – often because of the things that make them unique. Bullying can cause lower self-esteem, anxiety and depression. “Treat Yo Friends” looks to take down bullying and create a world where young people are accepted and appreciated for the things that make them bold and different!
DoSomething.org and Takis’ national campaign looks to activate young people around combatting social isolation by facilitating pathways to confidence building and higher self-esteem for their friends. Members will make and gift IOU activity booklets with fun and creative activities to do with friends as an easy way to facilitate positive social interactions and confidence building.
“Celebrating diversity and uniqueness leads to stronger communities,” said Michele Fino, Chief Marketing Officer, DoSomething.org. “Through DoSomething campaigns many young people feel like a part of the greater community, but we realize that’s not the case for most. Through this IOU booklet, we look to encourage young people to celebrate the uniqueness of their friends.”
Star of Disney Channel’s hit show “Bunk’d,” Skai Jackson has joined the campaign by recording a PSA encouraging other young people to participate in the campaign and highlighting ways that she will treat her friends.
“Takis is proud to partner with DoSomething,” said Angela Manor, Marketing Manager at Barcel USA. “This program gets young people working together to spread positivity while having some fun along the way. Takis and DoSomething both believe in celebrating our differences, so that’s why this partnership was a natural fit for us.”
Now through August 31, young people can participate in the national campaign by signing up at DoSomething.org/friends or by texting FRIENDS to 38383. Those who send us a picture of themselves and their friends completing IOU actions will be entered for a chance to win one of FIVE $5,000 scholarships.