’Tis the season to wear the funniest, craziest and most ridiculously awesome ugly holiday sweaters.
Kmart has launched #UglySweaterforBetter — a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same — to benefit St. Jude Children's Research Hospital. Starting today through December 24, Kmart will donate $1.00 to St. Jude for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.
Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.
“Kmart has been selling ugly holiday sweaters for decades, and our members just eat them up every year. They are a fabulous fad that everyone loves!” said Kelly Cook, Chief Marketing Officer for Kmart. “What better way to spread holiday cheer for a good cause than by wearing your silliest, wackiest, straight-up tackiest ugly sweaters to benefit the patients and families of St. Jude? This relationship means so much to Kmart’s associates and members, and we ask for people of all ages to join in on the fun, strike a pose and help us raise a ton of money for this special organization.”
Since 2006, Kmart has been one of the top fundraising corporate partners for St. Jude and raised more than $105 million for the hospital’s patients and families.
“Every year Kmart associates and shoppers open their hearts to the lifesaving mission of St. Jude through their incredible support of the St. Jude Thanks and Giving campaign,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “As a result of their efforts, Kmart has raised a remarkable $105 million for St. Jude, more than any company in the hospital’s history, allowing St. Jude to continue groundbreaking research and treatment all while keeping our founding promise that no family receives a bill from St. Jude for anything — not for treatment, travel, housing or food — because all a family should worry about is helping their child live.”
In addition to the social media challenge, members can support the #UglySweaterforBetter fundraising initiative by purchasing an exclusive $5.00 holiday bear ornament at Kmart stores or online at Kmart.com. For every qualifying ornament sold, Kmart will donate $1.00 to St. Jude. Totes featuring artwork created by St. Jude patients are for sale for just $1.99 at all Kmart stores, with 100 percent of the proceeds benefiting St. Jude. Donations to St. Jude may also be made online via a link at Kmart.com/StJude.
Throughout the campaign, Kmart associates will be wearing T-shirts featuring artwork created by St. Jude patients to show support of the St. Jude Thanks and Giving campaign.
To find out more about the #UglySweaterforBetter challenge, visit Kmart.com/StJude. To learn more about the St. Jude Thanks and Giving campaign or to make a donation, visit www.stjude.org.
To find your local Kmart, visit kmart.com/stores.