After the overwhelming success of Bulgari’s #SeeMyWish social media campaign which quickly reached its $250,000 goal, Bulgari decided to double its charity donation to $500,000 for Save the Children.

The holiday campaign, which ended on Monday, Dec. 11, was Bulgari’s latest collaboration with the international children’s charity.

First begun on International Children’s Day (November 20), #SeeMyWish is a part of Bulgari’s Wish Upon a Star holiday campaign, celebrating the stars of the Roman night sky and the sparkling genius of Italian jewelry design. Bulgari celebrity ambassadors – such as Lily Aldridge, Bella Hadid, Kris Wu, Shu Qi, Jasmine Sanders, Isabella Ferrari, Jon Kortajarena, Lottie Moss as well as Bulgari friend of the brand, Jolin Tsai and Save the Children China ambassador, Ruby Lin – helped launch the campaign by posting pictures of themselves with eyes closed (making a wish) on various social media channels or reposting Bulgari’s Weibo post, encouraging Bulgari fans to do the same. For every repost of Bulgari #SeeMyWish Weibo post or #SeeMyWish closed-eye selfie post, Bulgari donated $1 to Save the Children, helping disadvantaged children’s dreams come true.

Bulgari and Save the Children have been partners since 2009, with funds raised through sales of Bulgari’s Save the Children jewelry collection in order to assist the world’s most marginalized children. The partnership has yielded over $70 million to date, benefitting more than 1 million at-risk children through 100 projects in 33 countries. Investing in education, emergency response, poverty reduction and youth empowerment programs, Bulgari is proud to invest in our children’s future, and thanks its fans for making even more children’s dreams come true this holiday season.


Too many children are unable to attain their aspirations, as the lack of education perpetuates the cycle of poverty. In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world by partnering with Save the Children. It launched a campaign of unprecedented ambition and scope, from which a considerable portion of the proceeds from the sale of Save the Children jewellery – custom-designed by Bulgari – are donated to the charity.

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