By Steve Purcell on
At a press conference held in Berlin last weekend to kick off her latest European tour, pop star Shakira announced that she had teamed up with manufacturer SEAT to design a unique car as a competition prize to benefit her charity, Pies Descalzos (Barefoot Foundation).
The Leon Cupra “Pies Descalzos” has metallic lilac paint and interior highlights, and its leather trim features the Pies Descalzos logo. The competition will end on 15th May and the €27,300 prize car will be presented to its winner at the Barcelona Motor Show in June.
SEAT’s partnership for Shakira’s tour sees the company supporting both the tour and the singer’s charity work.
“The support for Pies Descalzos is very welcome,” said Shakira. “The need for education and proper nutrition for the children in my home country of Colombia is very big and I trust that SEAT’s initiative will aid a lot.”
“By supporting Shakira’s charity foundation, we show our social responsibility,” commented Erich Schmitt, SEAT’s president. “All European countries visited by Shakira on her tour will incorporate the possibility to donate money to Pies Descalzos.”
Fans can enter the competition by sending an SMS to to a dedicated number in each of the tour’s countries. Entrants will automatically donate one Euro (or one pound in the UK) to the foundation. For more information, or to make a donation for any amount, visit the Shakira/SEAT website at catch-the-fever.com.
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