Lucy Watson, best known for starring in Made in Chelsea, has joined stand-up comedians, sports personalities and musicians in encouraging the public to try veganism this June.

Celebrities including Lucy Watson, former star of MTV’s Dirty Sanchez Matthew Pritchard, stand-up comedian Carl Donnelly, and YouTube personality Luke Cutforth (otherwise known as LukeIsNotSexy) have backed Animal Aid’s Summer Vegan Pledge.

Animal Aid’s first Summer Vegan Pledge is a month-long vegan pledge which encourages non-vegans to try a plant-based diet for the month. Participants are given all of the help and advice that they need.

Says Lucy Watson:
‘I went from veggie to vegan after finding out how cruel the dairy and egg industries were, a secret that is kept well from the general public. As an animal-lover I would never want to support any industries that involve animal cruelty. A plant-based diet can be both exciting and delicious, plus there are added health and environmental benefits that just happen to be another bonus when making the change. There really is no downside.’

Says Matthew Pritchard:
‘I went vegan purely because I have a huge love of animals, I disagree with factory farming and the cruelty they go through on a daily basis. I also decided to go vegan for health reasons and to help fuel my love of endurance sports.
“Since going vegan I’ve seen huge benefits and feel great, plus I can sleep at night knowing I’m doing my bit for the planet and the ones without a voice.’

Says Luke Cutforth:
‘I turned vegan four years ago after realising that our treatment of animals is immoral, our relationship with meat and dairy is unnatural, and their impact on the environment is unjustifiable. These three combined made it clear that the only logical path is veganism.’

Says Carl Donnelly:
‘If you’re someone who has an interest in caring for the world and those that inhabit it, why not take the Pledge and try veganism? It’ll help the planet and also make you feel better at the same time.’

Other well-known figures to give the Summer Vegan Pledge their backing include cricket legend Jason Gillespie, journalist and TV presenter Wendy Turner Webster, and musicians Sam Carter (from the band Architects) and Jona Weinhofen (guitarist in the band I Killed The Prom Queen).

Says former international cricketer, and current Head Coach at Sussex County Cricket Club, Jason Gillespie:
‘Going vegan is one of the best decisions I have ever made and I only wish I had done it sooner! I want to live in a kind and non-violent world, being vegan is a big step towards that.’

Says journalist and TV presenter, Wendy Turner Webster:
‘I became vegan 25 years ago because no taste or fashion item on Earth is worth the horrific suffering that countless animals endure in order to feed and clothe us.’

Says guitarist of metalcore band, I Killed The Prom Queen, Jona Weinhofen:
‘I decided to go vegan in 2000 when I began to learn about how animals are exploited and killed because of my consumer choices. I didn’t want to contribute to it any longer so I decided to give veganism a try. Since going vegan my health has thrived and I’ve put on more weight and muscle. I’ve never felt better when performing on stage and engaging in other physical activities like jiu jitsu.’

Says front man of metal band, Architects, Sam Carter:
‘I went vegan 6 years ago and I never looked back. It is great knowing that I’m doing my bit to not create harm to any living being or the environment, while at the same time I’m feeling healthier and giving my body exactly what it needs nutrient-wise.’

Says Animal Aid Vegan Outreach Campaign Manager, Tod Bradbury:
’The Summer Vegan Pledge is the perfect opportunity for those who care about animals, the environment and their health to try a plant-based diet for a month.

’It has never been easier to go vegan, with new vegan options coming to supermarket shelves, coffee shops, independent shops, health food shops and restaurants seemingly on a daily basis.

‘By taking the Summer Vegan Pledge you will be helping animals and the planet, and also making positive changes for your health, so why not give it a go?’

Studies show that those following a plant-based diet have lower rates of diabetes, heart disease and certain types of cancer. Research also shows that animal farming is one of the leading causes of greenhouse gas emissions, deforestation and water pollution. Additionally, Animal Aid’s undercover investigations have found abhorrent abuse and neglect in farms and slaughterhouses – even in those which are considered to be ‘high welfare’.

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