Dancing with the Stars contestant and Harry Potter actress Evanna Lynch is supporting the launch of a first of its kind mobile app to help people go vegan.
Educational charity The Vegan Society has released the free VeGuide app – which is now available on Android and iOS devices – to mark its 74th birthday on World Vegan Day (1 November).
Aside from performing alongside Keo Motsepe on the ABC show, Evanna is a long-term vegan and animal rights advocate who also runs her own vegan podcast, the ChickPeeps.
The pair are happily through to the quarter-finals next week and will be dancing a Rumba for ‘Country Night’ and also taking part in a team dance.
Evanna Lynch said: "VeGuide is an amazing tool for new and transitioning vegans and the only app designed to help you transition to veganism in 30 days.
“The educational videos tell you about the life of a vegan, how to overcome obstacles and how to deal with cravings for cheese or chocolate. The amazing thing about it is that you can learn a little bit every day and discover veganism gradually.
“Whether you’re vegan or not, you’ll certainly find VeGuide useful so please download it now and share with everyone you know.”
The app is an introduction to the vegan lifestyle through a combination of interactive content with shopping, nutrition and recipe information, tailored for a US audience.
Budding vegans will be encouraged to stay on track with facts and motivational quotes, specifically tailored to the reasons why they said they wanted to go vegan.
The video content of the app is presented by the prominent YouTuber Mic the Vegan, and includes quizzes and a rewards programme.
Danielle Saunders, Digital Content Officer at The Vegan Society, said: "We are so excited to launch an app we developed specifically with the vegan-curious in mind.
“VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have an interest in veganism.
“We feel the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public.”
A Mintel survey showed that US consumers try meat alternatives because they consider them to be healthy, enjoy the taste, want to add variety to their meals or try to reduce their meat consumption.
Vegan milk is predicted to represent almost a half (40%) of the dairy and dairy alternative beverages industry by 2021 in America.
World Vegan Day and Month commemorate the founding of The Vegan Society and celebrate how far the vegan movement has come.
World Vegan Month is the best time to start your vegan journey. VeGuide is available to download for free on Google Play and the App Store now.