iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, has teamed up with South Florida based charity sock company, Are You Kidding Socks and kid entrepreneurs Brandon Martinez (13 years old) and Sebastian Martinez (11 years old) to launch a new kid-hosted podcast “Are You Kidding Podcast” aimed to inspire kids to help other kids by finding creative ways to give back and benefit Stand Up To Cancer.

Brandon Martinez, Enrique Santos and Sebastian Martinez in the Are You Kidding Podcast studio
Brandon Martinez, Enrique Santos and Sebastian Martinez in the Are You Kidding Podcast studio

The eight-episode series will launch Monday, August 5 and run through September, which is Pediatric Cancer Awareness Month.

Produced by Hispanic Radio Legend and Chairman and Chief Creative Officer of iHeartLatino Enrique Santos, “Are You Kidding Podcast” will tell the story of how the two brothers founded Are You Kidding Socks, a for-profit company that designs and sells boutique socks while raising funds and awareness for local and national charities through its philanthropic arm Are You Kidding Cares.

The inaugural episode of the podcast will feature Poppy, a 13-year-old who was diagnosed just five days before her 11th birthday with acute lymphoblastic leukemia and helped design the unique Stand Up To Cancer charity socks. Since 2015, the brothers have sold over 100,000 pairs of socks for cancer research and other charities and have raised nearly $200,000 for organizations such as JDRF, Autism Speaks, Make-a-Wish, American Cancer Society, Live Like Bella Foundation and others.

The iHeartRadio Original “Are You Kidding” podcast will also feature celebrity guests and on-air personalities including John Leguizamo, Bobby Bones and Elvis Duran who will share their own passion for giving back. Additionally, the shows will highlight inspiring kids that have benefitted from the work of Stand Up To Cancer and other organizations and how they are using their stories to impact others. Listeners will be encouraged to go to areyoukiddingsocks.com to purchase a pair of Poppy’s specially-designed Stand Up To Cancer socks to raise funds for cancer research during pediatric cancer awareness month.

iHeartRadio is available on more than 250 platforms and over 2,000 different connected devices — including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles. Visit iHeart.com/apps to download iHeartRadio and listen to the “Are You Kidding Podcast” on your favorite device beginning August 5.

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