The actress launched Feeding America’s Open Market Backpack program by providing meals to children at St. Aloysius School on Monday, March 9, in New York City.
By simply visiting Motts.com, consumers can send a wake-up call from Marcia Cross to themselves, or to a friend, for free. For every call placed, Mott’s will donate one dollar to Feeding America. Each dollar will provide more than seven healthy meals to children and families in need via Feeding America’s network of partner food banks across the United States.
Cross, the mother of twins and the face of the new Mott’s ad campaign, will encourage listeners to make better food choices, like Mott’s apple juice and apple sauce, to feel healthier every day. Calls will be available until Mott’s reaches its goal of providing one million meals to those in need.
“I’m humbled and proud to be working with Mott’s to literally wake up America to the fight against hunger and help people get a healthy start to the day,” said Cross. “As a mother, I am saddened by the number of families who go hungry in our country. I hope people will hear our message and help us make a difference by placing their own call today at Motts.com.”
Each year, 12 million children live on the brink of hunger in the United States. While Feeding America currently feeds nine million of these children, many also rely on free or reduced price lunches at school during the week. However, getting food to an at-risk child on the weekends and during the summer remains a challenge, especially as many food banks experience a sharp decline in donations post-holiday season. The Mott’s Wake-Up Call program has a goal of helping to raise awareness for this issue, providing meals to children and families who need them and encouraging food bank donations during the important spring and summer months.
“This program is near and dear to our hearts because it stands for everything Mott’s is about,” said Dave Fleming, brand director for Mott’s. “We pride ourselves on helping families provide healthier meals and snacks with servings of real fruit and, now, we are thrilled to be working with Marcia and the amazing folks at Feeding America to provide healthy meals to those families who may not know where their next meal will come from.”
To take part in the program, or for more information, go to this website.