By Elizabeth Willoughby on
Dawn has been involved in wildlife rescue for over 30 years, using its dishwashing liquid to clean oil pollution from over 75,000 animals to save their lives. Now Dawn is bringing marine wildlife rescue to grocery store shelves through their Everyday Wildlife Champion campaign, and Minnie Driver has joined them.
“I was raised to believe that we are custodians of this planet,” said Driver, who has participated hands on in various projects that care for animals in distress. Now she’s heralding Dawn’s latest initiative.
When purchasers of Dawn dishwashing liquid go online to fill in the bottle’s code, Dawn will donate one dollar to The Marine Mammal Center and The International Bird Rescue Research Center, who work towards the preservation of habitats and the animals within. Dawn’s website claims that “animal rescue organizations choose Dawn because it removes the greasy oil while being gentle on delicate feathers and skin” and demonstrate it in this short clip.
“We just have to remember that we’re at the top of the food chain,” said Driver. “And as Spiderman says, ‘With power comes great responsibility.’ I don’t know why I quoted Spider-Man there, but it seems quite appropriate. We’ve got to do stuff or our kids are not going to have animals left or any oceans that we can swim in,” reported Contactmusic.com.
Copyright © 2009 Look to the Stars