The cast of ABC Family’s hit series “The Secret Life of the American Teenager” continues to raise awareness on important social issues by publicly tackling the food crisis in America.
Partnering with the leading youth driven non-profit DoSomething.org, they are launching “Feed the Need”, a campaign empowering youth to take action and fight hunger in their communities.
“Young people are very concerned about the state of our economy. It is suddenly a ‘top five’ issue to them,” says Do Something CEO Nancy Lublin. “Our role is to help teens tackle projects—like stocking America’s food pantries.”
Cast members including Shailene Woodley, India Eisley, Ken Baumann, Francia Raisa, Megan Park and Greg Finley are featured in their first national PSA, airing on television and radio stations nation-wide, in which they challenge teens to help them collect 1 Million pounds of food by December 18th. As an incentive for youth to be creative in reaching this goal, DoSomething.org will reward the most effective participant with a party sponsored by the non-profit and a $1000 donation to their local food bank.
“We know that our Millennial audience is deeply invested in social causes,” said Kate Juergens, EVP, Original Programming & Development. “The cast of ‘Secret Life’ jumped right at this opportunity to work with Do Something to help bring awareness to this very important issue.”
Teens can learn how to help reach this goal by visiting DoSomething.org, where they are given downloadable resources, a Food Bank Finder, and tips for organizing successful food drives.
DoSomething.org activated over 400,000 young people offline in 2008 through their programming and plans on over 750,000 in 2009.
Studies show that 12 million children in the U.S go hungry each year. To help fight hunger in your community, visit www.dosomething.org/feedtheneed".