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Last week, Look To The Stars brought you a story about former 007 star Roger Moore's fight to stop the production of foie gras, a product made from the livers of ducks and geese. We can now reveal that he has been named PETA's Person of the Year for his dedication.

The 82-year-old actor recently stepped up his battle with British supermarket store Selfridges to stop them stocking the food by fronting an advertising campaign he paid for personally. He is passionately against the cruel way producers fatten the livers – up to two kilograms of mash are pumped into the birds’ stomachs through a pipe two or three times a day. The pipes sometimes puncture the birds’ throats, causing the animals to bleed to death.

“I am deeply touched and thrilled to be awarded the PETA U.K. person of the year,” said Moore. “When I first saw their video footage on foie gras production three years ago, I felt compelled to do something to help put a stop to this cruel delicacy. I have since become a passionate campaigner against foie gras, and am most humbled that my passion has helped make a positive difference in the lives of these animals.”

The actor also narrated a video about foie gras production that has been viewed over 300,000 times. He has led a hard-hitting campaign that has included writing to members of parliament to enlist their support in getting foie gras off the shelves, penned columns in national newspapers and magazines on the issue and coined the phrase “torture in a tin.”

And his campaigning has been worth it – Selfridges confirmed this week that it will no longer stock the product.

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