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Richard Branson will attend a special event to raise funds for missing children, to mark the 1000th day since the disappearance of Madeleine McCann in Portugal in May, 2007.

The event will be held at the Kensington Roof Gardens on January 27, and Harry Potter author JK Rowling has also been invited.

Madeleine was just a few days short of her fourth birthday when she disappeared from a rented apartment in Praia ad Luz, sparking an international search. No trace of her has ever been found.

“We will raise money for Madeleine’s Fund and the ongoing search for her,” said Madeleine’s mother, Kate. "If our circumstances remain unchanged, this day will sadly mark 1,000 days since Madeleine was taken from us. Fifty per cent of the profits from the event will be split between two charities, Missing People and Missing Children Europe.

“These two charities are among many others who work incredibly hard despite limited funding to help missing and exploited children.”

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