Following the success of last week’s celebrity charity fundraiser iRock4Haiti, which has raised so far an impressive £55,000, Altitude London has launched an eBay auction in association with The British Red Cross which will be hosted on both eBay and their website from February 23rd 2010.
The lots for the eBay auction have been personally sourced and donated by Lohan and Altitude London, with the aim of bringing the total sum raised to over £100,000. Prizes include a money-can’t-buy Limited Edition NYPD Car signed by Lindsay Lohan. The NYPD car has just been used in a Viral Marketing Campaign to launch Altitude London’s new venue The River room to The United States market. Other auction lots include 4 nights at the Peninsula Hotel in Beverly Hills as well as an afternoons shopping and lunch with Lindsay Lohan, a trip in a Phenomenon 100 Jet to Paris for a Michelin Star Lunch, the ultimate cinema experience at the Millbank Cinema for the winner and 400 friends, and a VIP party for 200 guests including a champagne reception at Altitude 360.
A cheque for the total amount raised following the event and auction will be presented to The British Red Cross on completion of the eBay auction on March 5th 2010.