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Former ‘The Price Is Right’ host Bob Barker has donated $2.5 million for the People for the Ethical Treatment of Animals to open a new location in Los Angeles.

PETA President Ingrid Newkirk joined the ‘spay and neuter’ champion on Wednesday for the groundbreaking at what will become the new PETA office on Sunset Boulevard in Echo Park. The building will be home to the group’s media, marketing, youth outreach and campaign departments.

Newkirk says Barker paid for an entire building to be renovated, which isn’t a surprise considering the tireless humanitarian hasn’t stopped promoting various animal rights issues such as freedom for whales, and an end to the fur trade, since he retired in 2008.

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