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Country singer Kenny Chesney aims to raise $50,000 for a conservation charity by donating a portion of profits from ticket sales from his new 3D concert movie.

Kenny Chesney: Summer In 3D hits theaters in the US tonight, April 21, and $1 from the first 50,000 will go to the National Parks Conservation Association. The money will be used to help fund restoration projects at a number of parks, including the Grand Canyon and Yellowstone.

“Any time you can give back or help protect our nation’s parks, that’s a good thing,” he told Us Magazine. “Growing up near the Smokey Mountains — or spending as much time in the U.S. Virgin Islands as I do — you realize what a resource it is for all of us. No matter who you are, what you do, that beauty is all of ours to enjoy — to go camping, hiking, to sail in — and that undeveloped land is a gift. But it’s a gift to maintain. The idea people could buy tickets for my movie, and a dollar from each ticket will help maintain the parks, made me really happy. I know a lot of people are gonna see it, [and] they can also help the National Parks Conservation Association raise $50,000 to get us started on this partnership.”

Find out more about the charity at its website.

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