Annie Lennox was at the Women Deliver conference in Washington DC this week to urge governments to stop preventable deaths among pregnant women.
Lennox used her time at the conference to highlight that billions of dollars are needed to tackle the issue on a global scale, yet the cause remains less than a priority.
“From speaking to people who really know, the spend is actually peanuts,” she told the BBC. "The amount of money that would need to be invested to save people’s lives on a massive scale isn’t that much.
“It’s pretty obvious by now that this Millennium Development Goal won’t be achieved. But if we walk away from it, nothing will happen. So that’s why we’re here.
“As a campaigner, you can feel frustrated. But ultimately it’s a daily commitment.
“You want to get to the end result. Your actions speak louder than just the words you are using.”
Around 350,000 pregnant women and young mothers die around the world every year from preventable complications.