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Following the success of his earlier tours, Jack Johnson is once again featuring a Village Green at every show, a collection of interactive booths where fans can get inspired to do something good for the planet, and to talk face-to-face with local, national, and international non-profit groups that work in the areas of climate change, water quality, land preservation, and more.

The All At Once Campaign is a social action network that operates both online and at Johnson’s shows, and plans to provide a much needed bridge between fans and the organizations that work to make the world a better and more livable place. It provides a focal point where people can gather and connect, where they can discuss the issues that affect them, learn about the non-profit groups that can help them, and find inspiration to take action in a world filled with hurdles and cynicism.

According to Jack’s website: "This year’s All At Once campaign features over 150 non-profit groups and focuses on supporting Sustainable Local Food Systems and Plastic Free Initiatives. In an effort to be more plastic free, Jack Johnson’s 2010 To The Sea Tour is partnering with Brita’s FilterForGood Campaign to bring free water refill stations to every show on the U.S. Tour.

“The FilterForGood campaign raises awareness of simple changes everyone can make to live eco-friendly lives. Help us improve the environment one bottle at a time by staying hydrated with filtered water and a reusable bottle instead of disposable bottled water. Come fill up your reusable bottle for free at the Brita Water Stations in the Village Green at the show and take the FilterForGood Pledge to reduce plastic bottled water waste.”

Jack is currently in the middle of a 34-date North American tour promoting his latest album, To The Sea, and is donating the profits to the Kokua Hawaii Foundation – which supports environmental education in the schools and communities of Hawaii – and the Johnson Ohana Charitable Foundation, which matches fans’ donations to the local charities featured in the Village Green area at each of his shows (up to $2500 per concert).

A note on his website states that, in the first five shows of the tour:

  • Over 30 non-profit organizations participated in the All At Once Village Green
  • More than 100 All At Once volunteers engaged and educated fans
  • Over 3000 people completed 3 or more environmental actions at the Village Green
  • Each night 2 lucky people who took action won the “Best Seat in the House” prize and got to watch the show from the stage
    *By filling reusable water bottles at the Brita Water Stations concertgoers saved more than 6,000 single use plastic bottles from going into the wastestream.

Johnson also employs stringent policies that demand that venues provide recycling services, and where possible he and his crew only stay in hotels that participate in water and energy efficiancy programs. He also encourages fans to use public transport and carpooling to get to the shows.

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