By Bobby Mathew on
The shelter, named Sojourn House, helps abused women rebuild and reestablish their lives, starting with their self-esteem. The video, starring Eminem and featuring Rihanna, premiered August 5th at 9pm.
“It was great to have Rihanna, Megan and Dominic on board for this…they really brought it and made this video super-powerful,” commented Eminem.
The music video was shot in Los Angeles. The song’s theme is centered around the subject of domestic abuse. In the video, Fox plays her part as the partner of an abusive relationship. Fox’s partner is played by Dominic Monaghan, who starred in The Lord of the Rings and Lost.
The video was directed by Joseph Khan. In a statement to MTV, Khan said “…It’s a specific thing that I created for Dominic and Megan to play two people with very specific story lines to each other. These are fictional characters in my head but obviously based on real human beings.”
The video acquiring an astonishing 6.6 million views within 24 hours of being released on YouTube. According to Yahoo! Finance, Fox gave Sojourn House an undisclosed fee.
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