The NBA is joining Greater Than AIDS to mobilize NBA fans and local communities in response to AIDS in the United States and reduce the stigma associated with the disease.
The campaign builds on the league’s longstanding tradition of supporting social causes, including global HIV/AIDS, as part of NBA Cares.
The campaign includes new television and radio public service ads (PSAs) featuring NBA / WNBA players, including Pau Gasol (LA Lakers), Al Horford (Atlanta Hawks), Russell Westbrook (Oklahoma City Thunder) and Candice Wiggins (Minnesota Lynx), whose father, former professional baseball player Alan Wiggins, died of AIDS in 1991. The PSAs, which debut across NBA media assets and other Greater Than AIDS media platforms this month, can be found here.
In addition, Greater Than AIDS is working with NBA teams across the league to initiate targeted activations, community events, and special “Greater Than AIDS” in-arena nights to bring attention to HIV/AIDS in priority markets, tipping off with a World AIDS Day game in Boston, where the Celtics will host the Portland Trailblazers. Additional team activations are scheduled in December and January.
“Joining with the Greater Than AIDS campaign underscores the NBA family’s longstanding commitment to address important social issues related to health and wellness,” said NBA Community Relations Vice President Todd Jacobson. “The league supports the fight against HIV/AIDS year-round in a variety of ways, including bringing awareness programs to youth from more than 100 countries and territories around the world, and we look forward to continuing these efforts around World AIDS Day.”