By Tim Saunders on
The Oscar winner is walking the line by promoting sales of the Women’s Empowerment Bracelet, which she hopes will raise awareness of domestic violence issues.
“Every economic opportunity created for a woman helps a child, helps a community, and raises awareness and education,” Witherspoon said in an interview with The Associated Press. “Women who feel economically empowered are much more likely to stand up for their own rights, and the rights of their children.”
The initiative is part of a collaboration with cosmetics firm Avon, who have vowed to match the first $500,000 raised in the campaign.
During her speech at United Nations Headquarters on Tuesday, Witherspoon said the money raised would go to a trust fund managed by UNIFEM to provide more education and job training for women, and to push for new laws that benefit their standing in some cultures.
“I am wearing the Empowerment Bracelet,” said the 31-year-old. “I want to point out that the clasp is an infinity symbol, representing a future without limitation for all women – a cause I truly believe in.”
Acting executive director of UNIFEM, Joanne Sandler, said that having a celebrity onboard for the campaign is “invaluable”.
“Domestic violence is hidden,” she said. “This gives women everywhere the courage to speak out.”
The bracelets are available at www.avon.com for $3. International Woman’s Day will be recognized this weekend, on March 8.
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