By Regina Walton on
Over 20 top models have volunteered to be photographed in cotton shirts made by the Environmental Justice Foundation (EJF). Some of the models, photographed in EJF’s ‘Pick Your Cotton Carefully’ campaign t-shirts, include Irina Lazareanu, Coco Rocha, Catherine McNeil, Caroline Trentini, Siri Tollerød, and Behati Prinsloo. The most recent 19 models were photographed by Eric Guillerman.
The organic cotton t-shirts were designed by Luella, Christian Lacroix, Betty Jackson and Katharine Hamnett. All shirts are designed around the theme of “childhood, lost innocence and hope” and represent more than one million children worldwide who are forced to work in the cotton industry. The shirts are only $60 and are shipped worldwide for $10. All profits from the sale of the t-shirt are used to support EJF’s work.
The EJF’s goal is to clean up the cotton industry because “over two-thirds of the world’s cotton is grown in developing countries and the former Soviet Union. Valued at over $30 billion every year, global cotton production should be improving lives. But this ‘white gold’ too often brings misery. Although some progress is being made, the unsustainable, inequitable and abusive conditions under which much of the world’s cotton is produced, continues.” Other supporters of the ‘Pick Your Cotton Carefully’ campaign include Lily Cole, Erin O'Connor, KT Tunstall, and Peaches Geldof.
Copyright © 2008 Look to the Stars