The stars of British soap Hollyoaks have launched a new volunteering scheme today for the soap’s production house, Lime Pictures, which will allow them to volunteer their time to local charity and community work.

Stars of the soap include Jamie Lomas and Rachel Shenton.

Lime Pictures, the home of Hollyoaks, The Only Way Is Essex and the House of Anubis for Nickelodeon, to name but a few, has signed up to LeapCR, an easy to use web-based social software platform that manages community and social activities within a company.

Hollyoaks stars and Lime Pictures Managing Director, Sean Marley, launched the LeapCR platform at the Hollyoaks studios to enable all staff to be part of Lime Pictures’ ongoing commitment to programmes that benefit the local community.

Sean Marley, MD of Lime Pictures, said: “Our Hollyoaks cast members already generously give up their spare time to support local charities. This enthusiasm to give something back to the local community has always been shared by crew, support and back office staff based at our Liverpool studio. Now they can all be part of this, as LeapCR’s online platform will make it easy for them to donate their time and skills to charity work in the local community – and have fun at the same time.”

Malcolm Scovil, CEO of LeapCR, said: “It’s fantastic that Lime Pictures and Hollyoaks stars are committed to the local community. It’s great to be working with such high profile people that understand the benefit of charitable giving, and the positive impact it can have on employee engagement and company culture. There are no barriers to who can donate their time and skills – any company, regardless of size or sector, has staff with valuable skills to share. These guys have incredibly hectic filming schedules, yet have embraced social media technology to help them improve their business, whilst doing good and having fun.”

Using the LeapCR platform, Lime Pictures employees based at the HQ in Liverpool can easily view and arrange volunteering opportunities at locally based charities and interact with each other to arrange group activities. An additional advantage for Lime Pictures is the platform’s reporting tool which tracks and records their employees’ charitable work.

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