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Edward Norton has recruited 10 runners to take part in this year’s ING New York City Marathon on behalf of the Maasai Wilderness Conservation Trust.

The 10 runners have all committed to raising $6,000 each for the charity, and will join Norton for dinner before the race.

“The Maasai Wilderness Conservation Trust is an organization I care about deeply,” says Norton. "I’ve been involved with the MWCT for over 10 years. In 2009, 29 other runners and I ran the New York Marathon to raise money for the MWCT and the campaign was a success…we raised over $1.2 million. The money we raise is used to protect the legendary ecosystems and astounding biodiversity of East Africa through conservation that directly benefits local Maasai communities.

“The world increasingly relies on many traditional communities like the Maasai to protect the ecological treasures that exist within the land that they own. But the incredible wilderness and wildlife of Africa’s grasslands and the famous culture of the Maasai people both face daunting threats to their long-term survival. The fate of both rests with the Maasai themselves as they work to figure out how to benefit from their incredible natural resources while preserving them.

“That’s what MWCT is all about…a pioneering partnership between professional conservationists and dynamic young Maasai leaders to show that the Maasai community can thrive, not just survive, by managing their ecosystem wisely.”

Edward is currently encouraging people to donate to the cause, and has added a special incentive: “If you donate $30 to any of our MWCT Runners right now, you’ll automatically win a Crowdrise tee!”

To find out how to donate, click here.

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