Russell Brand will be honored as Man Of The Year at a special charity luncheon this weekend.

The Friendly House LA event will celebrate the treatment center’s 60th year, and is dedicated to giving back. Also being honored at the event are photographer and drug and alcohol recovery activist Aloma Ichinose and philanthropist Karl B. McMillen.

Friendly House was founded in 1951 and was one of the first treatment centers in the country for women recovering from substance and alcohol abuse. In fact, it’s one of the models for recovery homes in the United States and Europe. They have successfully treated thousands of women with a success rate of 76% compared to the hospital average of 35%. The organization is solely supported by private donations and grants, by the fundraising efforts of the Board of Directors, Grateful Hearts (former residents of Friendly House), and special events such as the annual awards luncheon and Fashion for Life.

Earlier this month, Russell Brand visited Friendly House LA as part of the Rosie Show.

The luncheon event takes place on Saturday, October 29, at the Beverly Hills Hilton. More information can be found here.

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