Actress Debra Messing recently joined eBay to launch The Give-A-Toy Store in New York City, located at 35th Street & Broadway, near Herald Square.

eBay also unveiled a Give-A-Toy Store in San Francisco. The stores are eBay’s latest innovation that makes it easy for shoppers to donate joy – and toys – via their mobile devices. The holiday storefronts benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25.

Window shoppers can download the eBay mobile app to scan QR codes on virtual price tags, which triggers an instant donation to Toys for Tots. As codes are scanned and donations are made, the windows come to life as animated toys celebrate and express their gratitude.

“It always feels good to give, but I think it is especially gratifying during the holiday season,” said actress Debra Messing. “I’m really excited eBay and Toys for Tots asked me to help open The Give-A-Toy Store here in New York. It’s a fun and interactive way to spread some holiday cheer this year – you can donate toys to kids in need, right from a smartphone.”

Shoppers not in New York City or San Francisco are able to experience the Give-A-Toy Store and make donations by visiting www.eBay.com/GiveAToyStore. Facebook users are also invited to interact with the Give-A-Toy Store through a dedicated app that allows fans to customize a virtual toy online at www.Facebook.com/eBay. Every time a toy is customized, eBay will donate $1 – up to $50,000.

“This holiday season, we’re giving people an innovative way to window shop for good that will benefit Toys for Tots,” said Richelle Parham, chief marketing officer, eBay North America. “We’re leveraging our mobile technology to power The Give-A-Toy Store, which offers a differentiated, interactive experience for shoppers who wish to give using their smartphone.”

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