Farm Aid co-founder John Mellencamp performed at Houchens Smith Stadium on Saturday, May 19, at an event produced by Independence Bank. The concert benefited Farm Aid while promoting local family farms with HOMEGROWN food.
Centerplate, the largest hospitality partner to North America’s premier sports stadiums, convention centers and entertainment venues, partnered with Farm Aid to offer a HOMEGROWN Concessions menu item at the concert.
One fan hospitality stand featured HOMEGROWN Marksbury Farm Bratwursts, with pork supplied by One Step At A Time Farm in Jessamine County and by Berea College Farm in Madison County. The links were served on fresh-baked rolls from Rotella’s Italian Bakery in Kansas City using organic Heartland Mill bread flour. Centerplate donated $1 to Farm Aid per bratwurst sold. An independently run stand, Bowling Green’s SKY Farmer’s Market, offered farm fresh strawberries and more.
“We’re thrilled to partner with Farm Aid in a program that benefits local farmers, and the local community, while offering our fans and guests a dish that represents a delicious, local, sustainable take on the classic stadium brat,” says Centerplate CMO, Bob Pascal.
HOMEGROWN Concessions is a Farm Aid brand that offers food from family farms. In addition to environmental sustainability, HOMEGROWN has a commitment to a fair price for farmers, with dishes served in compostable packaging.
“Farm Aid is pleased to bring HOMEGROWN with its flavors and farm stories to Kentucky for the first time. Thanks to our long term relationships with farmers across the country and many years of serving family farm food at Farm Aid concerts, we are uniquely skilled at foraging HOMEGROWN food for food service in any venue,” said Glenda Yoder, Farm Aid’s Associate Director.
Source: PR Newswire