Yum! Brands, the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell, announced today that multi-Grammy Award winner and pop superstar Christina Aguilera is using her voice for good in the fight against hunger by filming a new PSA for the Company’s World Hunger Relief effort that benefits the United Nations World Food Programme (WFP) and other hunger relief agencies.
Aguilera will appear in the new PSA as well as in advertising, online efforts and posters made possible by KFC, Pizza Hut and Taco Bell to be released this fall. She has served as global spokesperson for Yum! Brands’ World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala.
There are nearly 1 billion hungry people around the world today. Hunger and malnutrition are the number one risk to health worldwide – greater than AIDS, malaria and tuberculosis combined.
“I’m excited about my new PSA for Yum! Brands’ World Hunger Relief effort this fall using my voice for good to help feed millions of children who go to bed hungry every night,” said Aguilera. “I hope to inspire others to use their voice for good and move millions of people from hunger to hope.”
Yum! Brands’ annual fall World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and over one million employees, to raise awareness, volunteerism and funds for WFP and others. Consumers can visit www.FromHungertoHope.com or donate in the restaurants this fall. Every U.S. dollar raised will go directly towards WFP’s operations to fight hunger around the world.
“We are extremely thankful for Christina’s passion to help us raise attention to the critical global hunger problem, inspire others to become part of the solution and save millions of lives,” said David Novak, Chairman and CEO, Yum! Brands, Inc.
Since World Hunger Relief launched in 2007, more than one million of the Company’s employees, franchisees and their families have volunteered millions of hours to aid hunger relief efforts in communities worldwide. The effort has raised $115 million for WFP and other hunger relief organizations and is helping to provide 460 million meals and save the lives of millions of people in remote corners of the world.
Yum! is also addressing hunger across the U.S. through its Harvest program. Since its launch over two decades ago, Harvest has become the largest prepared-food donation program in the world. Through Harvest, Yum! has donated over 148 million pounds of food, with a value of nearly $650 million, to those at risk of hunger in the U.S. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated $10 million to this local agency.
WFP is the largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. For more information, visit www.wfp.org.