Joanna Krupa, named “Sexiest Swimsuit Model in the World” by Playboy, is taking almost everything off for animals in her brand-new PETA ad, in which she points out the absurdity of wearing fur and fur trim by wearing “a bit” of it herself.

“I wanted to do this campaign to keep talking to people about how bad fur is. Stop! Fur is not sexy. It’s not cool”, Krupa says in her PETA interview. “You’re walking down the street wearing fur – you really look like an idiot!”

Animals who are killed for their fur endure excruciating pain and suffering. On fur farms, animals spend their entire lives in cramped, filthy cages before they are violently killed by genital electrocution or other equally crude methods. Fur-bearing animals trapped in the wild often chew through their own limbs in an attempt to escape. Undercover investigations have revealed that animals are often skinned while conscious and able to feel pain.

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