By Tim Saunders on
Internet users can pay $5/month to use the service, and will receive a weekly installment containing an exclusive song from one of the world’s top artists, a song by an emerging artist, a piece of non-music content called a “Crackerjack surprise,” and stories of how (RED) funds are being used to combat the deadly disease.
“The world’s best brands created (RED) products that have generated over US$110 million,” said Don MacKinnon, (RED) President of Content. “What we are doing now is applying the (RED) model to music. Every week you will receive great music from amazing artists and people living with AIDS in Africa will receive lifesaving antiretroviral medicine.”
Half of each month’s membership fee will go directly to the Global Fund, and just five subscribers will generate enough money annually to provide a person living with HIV with antiretroviral treatment for one year.
“Don MacKinnon just might be the penicillin the ailing music business needs,” said Bono. “He is an innovator by nature and I have no doubt that some of the music software we are working on at (RED) will help change the way music is received, as well as changing the lives of Africans who will die without the AIDS drug that (RED) can provide.”
Although the new system doesn’t come online until Autumn, you can pre-register at www.joinred.com.
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