Rick Ware Racing (RWR), a leading professional motorsports marketing and branding company and General Pacific Partners, LLC (GPP) a private venture investment firm based in Southern California jointly announced today the confirmation of Shania Twain's charity Shania Kids Can (SKC) as the primary focus for 2013.

Rick Ware Racing will be competing in nationally televised racing events in the NASCAR Nationwide Series, the NASCAR Camping World Truck Series and the Grand Am Rolex Series in 2013.

Shania Kids Can founder Shania Twain commented, “I am very pleased that RWR and GPP are working together with SKC this year again, offering their help to further build awareness of the Foundation by placing the logo on their NASCAR team cars and driver’s suits. Together, we CAN help kids succeed. For more information, please visit our website, www.shaniakidscan.com and/or donate to the Foundation.”

Team owner Rick Ware stated, “RWR with its NASCAR competition is positioned well to bring awareness to Shania Kids Can again 2013 for a second consecutive year. We will include our management, drivers and personalities throughout the season. Later in the year, we look forward to announcing an event benefitting SKC that will include RWR, GPP, invited guests and tickets available to Shania fans and supporters of SKC.”

Kevin O’Connell, CEO of General Pacific Partners added, “We are excited to be working with Shania Kids Can again for 2013. In conjunction with Rick Ware , we were able to put forward a solid effort last year with our collaborative marketing and branding ideas and look forward to increasing our success in communicating the SKC mission to our unique audience.”

Shania will resume her residency at The Colosseum at Caesars Palace in Las Vegas on March 19th and will continue through April 10th. Dates and ticket availability can be found at www.shaniainvegas.com. This second run follows two weeks of sold-out shows this past December.

Shania Kids Can is a program designed for kids at primary school level who are having personal problems at home. As a result these children often have difficulties functioning at their full potential in the school environment either socially, behaviorally, academically or all three. Children with personal life challenges might come to school with low self-esteem, depressed, tired or hungry – not ideal for taking in the joy of learning, the security of community and the pleasure of friendship. The Shania Kids Can Foundation educates, inspires and empowers children in their communities to achieve their full potential by increasing their chances of equality and opportunities for success. By helping less fortunate children reach their personal best in their daily lives at primary school age; this may likely prevent the less positive alternative that too many children of lost potential face later in life… of becoming statistics that burden society rather than contributing to it.

Source: PR Newswire

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