The Clothes Throw, which is proudly supported by online retailer Littlewoods, centres around an exclusive auction where stars from the worlds of entertainment and fashion donate stylish outfits to raise much-needed funds for Alder Hey Children’s Hospital. Other donations have come from high profile celebrities, including Twiggy, Paloma Faith and Vivienne Westwood.
Coleen Rooney, who is fronting the Clothes Throw 2012 campaign, said: “I am delighted to be helping Alder Hey Children’s Hospital with their annual Clothes Throw. This is a cause very close to my heart and I’m hoping everyone can get behind this great campaign to make use of the things we all have in our wardrobes which we no longer need and raise much-needed funds for the UK’s busiest children’s hospital at the same time.”
Alder Hey Children’s Charity is encouraging people to get involved with the Clothes Throw in a number of ways, including holding Clothes Throw fundraising parties at home, selling their unwanted clothes online through eBay, buying unwanted clothes from each other or updating their wardrobes and donating any proceeds to the charity in the process.
Brand Director at Littlewoods, Gary Kibble, said: "Littlewoods is delighted to be supporting this year’s Clothes Throw event. We are committed to making a positive impact in the communities in which we operate and those organisations that focus on improving the lives of children and young people are at the heart of our charity strategy.
“Littlewoods has an ongoing partnership with Alder Hey and has donated around £3 million to the charity overall, including a significant donation in 2005 to build a specialist neurosciences wing at the hospital. As a Liverpool-based fashion retailer with families and children at the heart of our brand, this charity tie-up is the perfect fit for us. We can’t wait to see more donations rolling in.”
Paloma Faith added: “I’m utterly excited to be taking part in the Clothes Throw again and I’ve donated my effervescent green glittery heels which I wore to death. I hope the Clothes Throw raises lots of cash for the children in Alder Hey Hospital who are all little sweethearts.”
The majority of the celebrity donations, including Palma Faith’s shoes, will be auctioned online between October 30th and November 30th. A selection of prestigious items, such as Coleen Rooney’s own Philip Armstrong dress, will be auctioned on a catwalk at ‘The Clothes Throw Live Auction’ flagship event on 15th November in the unique setting of the Lady Chapel in Liverpool’s Anglican Cathedral. Models are kindly provided by Impact and hair and makeup generously by Barbara Daley.
If you would like to get involved with the Clothes Throw or bid in the online auction, please visit www.theclothesthrow.com. If you would like tickets for the Clothes Throw Live Auction on 15th November, which cost £30, please call 0151 252 5716.
Alder Hey, the UK’s busiest children’s hospital, provides family-focused care for around 270,000 young patients every year and is responsible for the health of more children than any other hospital in the UK.
The Clothes Throw is now in its fourth year and has so far raised around £100,000 and has grown year on year with celebrity support from Daniel Craig, Dame Shirley Bassey, Yoko Ono and many, many more.