Magisto has teamed up with multi-platinum selling recording artist and seven-time Grammy nominee Joan Osborne to celebrate Mother’s Day with a new form of music discovery that brings together powerful user-generated video production technology and musical artistry.

Joan’s new song “Born To See You Through”, which celebrates her role as a mother, will be featured as a musical selection in the Mother’s Day challenge when participants create their movies that tell “Why I love being a Mom” or “Why I love my Mom.” While the challenge is open to everyone, Osborne’s loyal community of fans will be specifically invited to use the magic of Magisto to make a Mother’s Day music video featuring her new song. With a new Mother’s Day themed-template, easy-to-use, automatic core video production features and recently added smart photo editing and Draw a Video creativity tools, Magisto is making honoring mom a collaborative artistic celebration.

From now until May 17, 2013, all Magisto-created movies that include the hashtag #magistomoms or #joanosborne in their title will be entered to win special prizes including handwritten lyrics signed by Osborne, CD bundles from the artist and a Samsung Galaxy Note Tablet. Videos will be shared and available for viewing on a Mother’s Day-themed social scrapbook that will be hosted on the Magisto website. Osborne will be making her own video using Magisto’s video editing app to create and share her special Mother’s Day salute.

Find out more here.

Said Joan Osborne, "Here’s a cool way to create a beautiful video for Mother’s Day. I’m excited to partner with the folks at Magisto to combine my new song ‘Born To See You Through’ with their technology. The Magisto app does the editing for you, so it’s quick and easy to make your own custom music video. I also hope to bring additional awareness to The Somaly Mam Foundation and Save the Children through these videos fans create and share. Enjoy!"

Said Reid Genauer, CMO for Magisto, “I’ve been a fan of Joan’s for years. It’s awesome to watch her evolution as a musician and a mom. In addition to her timeless musical talent, I admire the depth of her relationship with her fans. Our broad aim at Magisto is to empower people to celebrate their life experiences with the people they care most about. We launched this challenge with the idea of creating deeply personal connective tissue between the artist and the fan. Magisto is a new way for musicians to disseminate their music by interweaving it with the life stories of their fans. By combining personal fan video with Joan’s new song for Mothers Day, Magisto can help the artist and the fan celebrate motherhood and Mother’s Day, the music and their collective life experiences.”

Magisto’s Mother’s Day challenge coincides with the first annual Mother’s Day benefit concert hosted by Osborne with special guests Ollabelle and Elizabeth Mitchell at NYC’s City Winery on May 12th. This concert will help benefit these two charities: The Somaly Mam Foundation and Save the Children. The Magisto team will be at the concert to create and share videos of the special evening and the company will make a donation to the two charities. Osborne’s song will be available for listening on the Magisto site and available for digital sale at with proceeds going to both charitable organizations.

Throughout the contest Magisto will be working together with a select group of mom bloggers as part of an influencer activation with Mom Central Consulting, the leading social media consulting firm focused on the Mom Market, to introduce moms to Magisto and promote the contest and Joan’s new song.

Source: PR Newswire

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