Stylist and designer Rachel Zoe has joined Save the Children as Artist Ambassador.

Video: First Moments: Mothers Reflect on Love at First Sight for their Newborn Babies - Full Version

In her new role, Zoe will raise awareness, mobilize funds and advocate for Save the Children’s humanitarian response work in the United States and around the globe.

“We’re delighted that Rachel is sharing the same contagious energy and passion she brings to fashion to helping children affected by natural disasters and conflict,” said Carolyn Miles, president and CEO of Save the Children. “Besides rallying supporters to do more, Rachel will work with Save the Children to help communities prepare to meet children’s needs when another crisis like Superstorm Sandy hits.”

“Save the Children has been helping children in need for nearly a hundred years, and I am extremely honored to be involved in their ongoing efforts and their commitment to disaster relief.” said Zoe, mother of two-year-old son, Skyler.

Protecting Those Most Vulnerable During a Crisis: Moms and Newborns

The announcement comes just before Mother’s Day and is part of Save the Children week-long effort to raise awareness about the inextricable link between the health and well-being of mothers and their newborns, and the silent global crisis of newborn deaths.

The first global analysis of newborn day-of-death data in the State of the World’s Mothers report, released by Save the Children today, estimates that more than 1 million babies die the day they are born every year. Babies born in areas of conflict or natural disaster have a greater chance of not surviving their first day of life. The report also states that four underutilized health measures such as resuscitation devices to help babies breathe and injectable antibiotics to treat infections, costing between 13 cents and $6 each, could save one million newborns a year.

Rachel Zoe Joins Other Celebrities to Speak Up for Moms Everywhere

To celebrate the day a baby is born, Save the Children debuted a video featuring celebrity moms — Rachel Zoe, Jennifer Garner, Jennifer Connelly and Alyson Hannigan — as well as everyday moms rejoicing in the magical first moments with their babies and wishing the same for all moms.

Recalling her own pregnancy and son’s birth in Save the Children’s First Moments video, Zoe said, “The process of any human being pushing another human being out of their body is a frightening thought. Let’s be serious. But it’s also the most extraordinary, incredible, beautiful thing that’s ever happened [to me].”

Zoe added, “It’s unfathomable that [newborn deaths] still exists today. We have to really unite and do everything we can to make this better.”

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