Ottawa furniture-art designer Michael Alexander Crabtree of MAC-d has teamed up with film actress Shannon Elizabeth to create an exclusive limited-edition collection for charity.
The collection is set to launch at this year’s Starkey Hearing Foundation Gala held in St. Paul, Minnesota, an event that raised $7.6 million last year.
The concept behind this business is a different to most. This is a business that puts others first, this is a business that’s main focus is to help those less fortunate. A significant portion of the profits from this high-end collection will be donated to the Starkey Hearing Foundation, the charity chosen by Shannon herself. MAC-d’s donation goal is $100,000 but will strive to substantially increase that amount.
Michael believes that a business should be responsible and the focus of his company is to give back – to give to charities who can then fulfill their missions to better the world. Shannon is the first of a line of famous personalities and fundraisers to pair with Michael on his mission. “I was looking for a new way to pursue my art, combined with wanting to be a good example for my daughter growing up. Essentially, the idea behind the business is to do what I love whilst being thoughtful of and helping to improve the world for others using my craft. I believe in positive action and that led to the unique MAC-d concept.”
The five piece collection embodies spiritual awareness and tradition in contemporary design. “These pieces are couture furniture design, functional pieces of art for the home,” says Michael.
The collection will officially launch on July 28. Find out more here.