Midem 2014 will host the first-ever meeting in Europe of TRANS4M, a collaborative community improvement initiative founded by musician, entrepreneur and philanthropist will.i.am, who will deliver a keynote introduction to the event on Saturday February 1, 2014.

This special TRANS4M panel at MIDEM will explore how the dynamic of direct artist-fan connections places the entertainment industry in an advantageous position to drive positive social change. The panel will focus on the TRANS4M movement and its mission to help technology innovators, brands and music makers work together more closely to TRANS4M society for the better.

Midem will host this first-ever European TRANS4M panel event curated by will.i.am, “Entertainment as a TRANS4Mation Driver,” to help foster positive social change and innovation with the support of the international music ecosystem gathered in Cannes. As President of the i.am.angel Foundation, will.i.am will deliver a live introduction about the TRANS4M movement and mission from his studio in Hollywood.

“Midem is the ideal event to introduce TRANS4M to the global music industry as it brings together the brightest minds and most important decision-makers. Leaders in the music business are in a unique position to drive positive change within the industry and beyond among music fans around the globe,” commented will.i.am.

Moderating the curated TRANS4M panel in Cannes will be Ken Hertz, Senior Partner of media law firm Hertz Lichtenstein & Young LLP, who is also Co-Founder and Founding Principal of global branding and licensing agency, memBrain llc.

TRANS4M is a high-level meeting of minds to promote social change and is sponsored by the will.i.am’s i.am.angel Foundation. Last year the TRANS4M conference hosted in Los Angeles, featured keynote speaker President Bill Clinton and a special address by NASA Astronaut Leland Melvin about the Space Endeavor.

Organised by Reed MIDEM, Midem takes place in Cannes from February 1-4.

Find out more here.

Source: PR Newswire

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